Vevo reintroduces the music video network to its widespread audience

A space of cultural

Musical and editorial ambition, as well as a space indicative of their expertise in their respective field. The result carefully balances the presence of Vevo's brand alongside the recognition and emphasis of the artists they support.

This was structurally and aesthetically achieved through the dynamic introduction of an adaptable, ever-expanding modular system, inspired by the notion of amplification. Fundamentally kinetic, the system is effortless and endlessly responsive; scaling vertically and horizontally in different ways across different content, whilst remaining harmoniously in continuity with one another.

• Fundamentally kinetic
• Fundamentally kinetic
• Fundamentally kinetic
• Fundamentally kinetic

Colours can respond to artist imagery

Innately in-tune with the graphic execution of Vevo's systematic identity is the complex complementary colour system, which provides hierarchy and information across the breadth of the brand and its applications.

Colours can respond to artist imagery, but we also developed a comprehensive system wherein each music genre corresponds with a specific colour within the palette.

This approach makes it easy to create genre-specific communications, such as red denoting rock music, helping viewers differentiate between types of music content at a glance.